Logo & Branding Design
Rhyme & Reason is an Early Learning developed by Alexandra May (M.Ed), an Early Childhood Educator who has worked in the fields of Child Care and Education for the past ten years. I workly very closely with Alex to develop a logo that would be a perfect fit for her company as well as provide a baseline to build her branding off of.
Chris walked us through the entire process of our rebrand — from nailing down an initial concept to building a cohesive aesthetic and identity guideline. He took the time to listen to our very abstract ideas for what we wanted, and pitched an amazing number of options to us, and then patiently worked and reworked every iteration of our final logo until it was perfect. We are so pleased with his work and will definitely continue to use him again in the future for more projects
Alex May, Director
Rhyme & Reason Early Learning
The concept of the logo is to suggest steps, and generations. Steps because learning and education is an essential first step. Generations because we pass down education through family, teachers, and the kids that Rhyme & Reason educates will grow to teach and on and on. The littlest circle is in the front because Rhyme & Reason puts kids first.
When designing her retail space, Alex was able to draw from the logo and expand on it in some very exciting ways. Check out how awesome her storefront looks: